About Experience Matters

Welcome to Experience Matters!

This is a place where you can learn about all things design, experience, and usability.

In today’s increasingly digital technology-enabled, information-oriented, service-based, complex globalized world, there is a greater need for organizations and individuals to create products and services that are simple, intuitive, and result in engaging and compelling customer experiences. On this blog, you will find examples of articles, reviews, case studies, examples of good/bad design, tips, techniques, methodologies, and resources, with a particular focus on products and services in Pakistan.

The aim is to create awareness, make knowledge accessible, and build a community of people who are dedicated to creating better customer / user experiences.

Some of the core knowledge areas that will be covered on this blog include:

• Design Thinking and Management
• Entrepreneurship and Design Innovation
• Customer / User Experience (UX) Strategy, UX ROI
• Service Design, User Experience Methodologies
• User Research, User Modeling, Ethnography, Contextual Research
• Information Architecture, Taxonomies, Thesauri, Semantic Web
• Online Branding, Internet Marketing, Social Media, Search Engine Optimization
• Online Copywriting, Content Authoring
• Interaction Design, User-Interface Design
• Information Design, Data Visualization
• Product Evaluations, Usability Engineering, Accessibility
• Product Design, Human Factors, Ergonomics

I hope you will find this a useful place. And if you do, please help us in spreading the word.

- Imran Hussain