Welcome to Experience Matters!
This is a place where you can learn about all things design, experience, and usability.
In today’s increasingly digital technology-enabled, information-oriented, service-based, complex globalized world, there is a greater need for organizations and individuals to create products and services that are simple, intuitive, and result in engaging and compelling customer experiences. On this blog, you will find examples of articles, reviews, case studies, examples of good/bad design, tips, techniques, methodologies, and resources, with a particular focus on products and services in Pakistan.
The aim of this blog is to create awareness, make knowledge accessible, and build a community of people who are dedicated to creating better customer / user experiences.
Some of the core knowledge areas that will be covered by this blog include:
- Design Thinking and Management
- Entrepreneurship and Design Innovation
- Customer / User Experience (UX) Strategy, UX ROI
- Service Design, User Experience Methodologies
- User Research, User Modeling, Ethnography, Contextual Research
- Social Media, Online Branding, Internet Marketing, Search Engine Optimization
- Information Architecture, Taxonomies, Thesauri, Semantic Web
- Online Copywriting, Content Authoring
- Interaction Design, User-Interface Design
- Information Design, Data Visualization
- Usability Testing, Analytical Evaluations, Accessibility
- Product Design, Human Factors, Ergonomics
I hope you will find this a useful place. And if you do, please help us in spreading the word.
- Imran Hussain
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Any comments and suggestions? Something to share? Please email me at imran@experiencematters.pk.
ABOUT ME
Imran Hussain
Imran is an academic, technology entrepreneur, interaction designer, and user experience consultant and specializes in creating mobile and web-enabled applications based on user-centered design approaches with a strong focus on improving software quality and the customer experience. He has worked extensively around the globe in North America, Europe, the Middle East, and the Asia-Pacific region and has 15 years’ experience of working with corporate enterprises, software development firms, government organizations, and new technology startups.
Imran is currently working as an Assistant Professor and Director at the Interaction Design Center (www.ixdc.org) at the University of Management and Technology, Lahore (www.umt.edu.pk), and is founder of Cogmentix (www.cogmentix.com) – a user experience consulting and mobile applications development firm. He is also founder of the Lahore Apple User Group LAUG (www.laug.org), runs Experience Matters (www.experiencematters.pk) – a blog on service design and software usability, and organized World Usability Day 2008 in Lahore which was the first ever public event in Pakistan on usability.
Imran holds an undergraduate degree in Chemical Engineering from the University of Strathclyde, UK, and a graduate degree in Business Information Technology from the University of Paisley, UK.
Follow Imran on Twitter.