The World Usability Day 2008 was organized for the first time ever in Pakistan by the Interaction Design Center, in collaboration with Google, Octara, and Obscure, at the UMT campus in Lahore on November 13, 2008. The purpose was to create awareness in Pakistan about the importance of designing products and services that are both user-friendly and useful. This year’s theme was transportation.

The aim of the event was to kickstart a usability and design thinking movement throughout the country. It was an enthusiastic turnout with more than 200+ attendees from across the city of Lahore. One the highlights of the event was Google’s first ever video-conferenced based seminar in Pakistan, along with a live Internet broadcast of the entire event.

Thanks to the City42 team for providing the video clip and a very special thanks to Arif Ansari (Octara/TCS), Badar Khushnood (Google), and Adnan Ali (UMT/ClickChain) for making the event a tremendous success.